Advanced seller strategies to grow your business
- Expanding your business
- Listing and advertising optimization
- Inventory management
Selling on Amazon is not a set-it and forget-it type of business, but if you prepare and have the right data and tools, you’ll be in great shape for successful growth. Consider the following tactics to ensure your business is running smoothly, efficiently, and profitably:
Regularly check in on your listings both within Seller Central and on the live listing itself. Review all your images and description details and make sure they appear as they should, answer questions from customers (you should also receive email alerts about these), and keep an eye on any new reviews, which may give you helpful guidance to improve your product in the future.
Advertising optimization
Continue to optimize your PPC campaigns every couple of weeks to ensure you have the highest-performing ads possible. Run search terms reports to get a better understanding of how each individual keyword is performing, then remove poorly performing keywords and increase bids on winning ones.
Expanding your product line
Whether you’ve started with a single product or multiple, you may want to continue leveraging your Amazon selling experience to expand your product line. You can research or validate product ideas in a similar niche as your existing products by using Jungle Scout’s Opportunity Finder and evaluating high-demand, low-competition keywords.
Brand building
By focusing on your brand, you can build a loyal customer base to help drive more traffic to your products on Amazon. Make sure to produce a well-designed and packaged product and consider creating social media accounts to highlight and promote your product in a more customizable environment. You can also become brand-registered on Amazon, which gives you access to enhanced marketing features to help your brand stand out on Amazon and improve conversion.
Inventory management
You want to find the right balance of inventory to keep up with demand but not have too much supply in Amazon’s warehouses. We recommend keeping about 3 to 6 months’ worth of inventory in Amazon’s warehouse at a given time (with exceptions around the holidays) to monitor your inventory needs and keep storage fees in check.
Account health
Keep track of your Amazon account health to ensure your business is in compliance with Amazon’s Terms of Service and prevent any risk of account suspension. Make sure you comply with product policies and avoid any product authenticity or safety complaints, and focus on providing positive overall customer service.
Chapter 6
Summary
We shared seller strategies to keep your Amazon business running smoothly after launch. We discussed how to manage sales, expand your product line, and grow your brand.
We learned:
- Expanding your business
- Listing and advertising optimization
- Inventory management
Tools mentioned:
Inventory Manager
Sales Analytics
Opportunity Finder